case study

Be Well Medical Group

health. expertise. trust.

ParksPR provided strategic communications and media relations support for Be Well Medical Group, a concierge medical practice serving the Washington, DC metropolitan area. Our work focused on building awareness of the practice, supporting business announcements, and strengthening the public profile of founder Dr. Lisa Ashe.

the background

Be Well Medical Group sought to build awareness of its personalized approach to medical care and the services it offered individuals and businesses throughout the DMV.

ParksPR developed a media relations strategy that connected the practice’s business developments with Dr. Ashe’s expertise on timely health and wellness topics. We provided media outreach, press release writing, media coaching, interview talking points, and social media support. Our work also involved announcing the practice’s new Old Town Alexandria office and expanded services.

By identifying opportunities for Dr. Ashe to contribute to broader health conversations, ParksPR helped introduce the physician and her practice to new audiences.

“Elevating medical expertise to build recognition and trust.”

the results

ParksPR secured local and national media opportunities that positioned Dr. Ashe as a knowledgeable healthcare resource while generating exposure for Be Well Medical Group.
Placements included Good Morning Washington, the nationally syndicated Tom Joyner Morning Show, Black America Web, and Radio One. Interviews and coverage addressed a range of health and wellness topics, from preventive care to emerging public health concerns, giving Dr. Ashe opportunities to share her expertise with local and national audiences.

Recurring appearances and expert commentary extended the practice’s exposure beyond its initial launch. By connecting Dr. Ashe’s professional expertise with Be Well Medical Group, the coverage supported both her public profile and the practice’s visibility.

sample media placements

Good Morning America – Cold vs Flu

Tom Joyner Morning Show

What Caretakers Need to Know About Alzheimer’s – Dr. Lisa Ashe

Client : Be Well Medical Group

press release