ParksPR is a strategic communications consultancy founded in 2011 by Carita Parks.
What began as a traditional public relations firm has evolved alongside the communications landscape and the needs of our clients. Over the years, ParksPR has worked with athletes, public figures, businesses, nonprofits and national brands across sports, corporate, lifestyle and nonprofit sectors.
That range of experience has shaped a flexible, personalized approach to communications. We understand that no two clients, challenges or opportunities are the same, and our work begins with understanding the bigger picture before determining the right path forward.
Today, ParksPR brings together communications expertise, media insight and more than a decade of experience to help clients make thoughtful communications decisions and move their goals forward.
Carita Parks is a communications executive, entrepreneur and journalist with nearly two decades of experience spanning strategic communications, public relations, media and sports.
As Founder and CEO of ParksPR, Carita has developed communications strategies, advised executives, athletes, organizations and other public-facing professionals on positioning and messaging, led media relations efforts and helped clients build national visibility. Her communications career has included work across government, research, nonprofit, tourism and private-sector environments, giving her extensive experience translating complex ideas into clear, audience-focused communications.
Carita is also the Founder and Editor-in-Chief of Double Take Sports, an independent sports media company she launched in 2020. As a credentialed sports journalist, she has covered the NFL, NBA, WNBA, professional golf and collegiate sports, interviewing high-profile athletes, coaches and sports executives across major events and league environments.
Her experience is especially distinctive because she has worked across both strategic communications and journalism — advising executives, athletes and organizations while also interviewing high-profile athletes, coaches and sports leaders as a journalist. That dual perspective strengthens ParksPR’s work with sports clients while informing how she approaches media, messaging and public positioning across industries.
Carita earned a Bachelor of Science in Communications from the University of North Florida and a Master of Business Administration from Jacksonville University. She is a member of the Washington Association of Black Journalists and Washington Women in Public Relations and previously served on the board of Black Sports Professionals–DC.
