Case Study

Bottom Line Sports Show

sports. entertainment. engagement.

ParksPR provided communications, publicity, and event support for Bottom Line Sports Show, a sports talk program with connections to prominent figures in professional basketball. Our work focused on expanding the show’s visibility, securing high-profile guests, and creating opportunities to engage audiences through media coverage and special events.

the background

Basketball legends Penny Hardaway and Charles Oakley served as executive producers of Bottom Line Sports Show, which aired on BlogTalkRadio. While both were widely recognized for their accomplishments on the court, their involvement in the sports media venture presented an opportunity to introduce audiences to another side of their careers.

ParksPR worked with the show to build awareness through celebrity and athlete interview bookings, media relations, event coordination, writing, and social media support. These efforts connected the program with recognizable personalities and created opportunities to reach audiences through both broadcast content and in-person experiences.

“Connecting sports, entertainment, and media through publicity, talent engagement, and live events.”

the results

ParksPR handled publicity for the Chris Rock and Penny Hardaway reunion, securing coverage in Ebony magazine and a feature interview in The New York Times.

We also secured interviews with high-profile guests, including Laz Alonso, Columbus Short, Tracy McGrady, Michael Irvin, and Nas, helping the show feature voices from across sports and entertainment.

Beyond media outreach and talent bookings, ParksPR coordinated and managed the NFL Finals Cookoff & Fan Party at the Ale House in Paramus, New Jersey. The event featured Charles Oakley, Penny Hardaway, and Cliff Robinson, along with fan giveaways, a cookoff, a book signing with Hardaway, and a live broadcast of the show. Corporate partners included SiriusXM, Ale House, and Miller.

Together, these initiatives expanded opportunities for audience engagement and strengthened the show’s connections across sports, entertainment, and media.